Shana Lory is an executive coach and professional workshop facilitator. Her passion in life is to help people feel more alive, aligned and connected to their purpose. Shana’s unique background reflects several diverse experiences coming together into a deep understanding of, and love for, humankind.
Her childhood fascination with theater, acting and performing led to an early career as a casting director where she would coach actors into giving confident auditions and steer directors to make the right choice for each role. She spent 15 years in the advertising industry studying consumer behavior to dial-in brand strategy for companies like Intel, Evian, Panasonic, and SC Johnson. Shana turned her incisive eye away from “target audiences” and toward real people, earning her coaching certificate from CTI and opening a coaching practice. Shana has found her deepest fulfillment in this latest life stage, helping individuals and teams get more out of their careers, team experiences and potential.
When not revving up clients with her energy and insight, Shana can be found dancing 5Rhythms, attending the annual Burning Man arts festival, and playing dragons with her 6-year-old daughter.